Prasoon Joshi-led company gets Air India’s branding job
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McCann said in a statement that he has got the job of advertising and marketing Air India. McCann Worldgroup is a global marketing services company. Air India Chief Commercial and Transformation Officer Nipun Agarwal said that we are making Air India a global airline that is Indian at heart. It is a brand that is close to the heart of travelers across the globe and the new Air India will be in line with the aspirations of the Global Indian. We look forward to partnering with McCann Worldgroup to see Air India emerge as one of the most loved and trusted brands in India and the world. Prasoon Joshi is the CEO and CCO of McCann Worldwide India and the chairman of Asia-Pacific.
What will happen to the Maharaja?
Prasoon Joshi is a big name in the world of advertising. He said that Air India is such a brand from which we get inspiration. The company is now on a new path and we are excited to partner with it in this journey. We will leave no stone unturned to take this brand to new heights. He said that he would personally look into the project. We are working on its new look. Asked if Maharaja will be used as before, Joshi said it is still in the planning stage. All I can say now is that there are exciting times ahead for Air India and its guests.
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