Reliance Industries: Coca-Cola and Pepsi will lose their sweat this summer! Mukesh Ambani made a solid plan – reliance has made solid plan to counter coca-cola and pepsico
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Currently, the company is selling Campa in Andhra Pradesh and Telangana with Cola, Lemon and Orange variants. The company has entered into a manufacturing and distribution partnership with Asian Beverages, a Tamil Nadu based company. The company manufactures milk shakes and fruit drinks under the True and You Too brands. Along with this, the company has also joined hands with Chennai based company Kali Aerated Water Works. Jalan Food Products is already bottling Campa at its Andhra Pradesh and Rajasthan plants.
shook hands with
Sources say that the partnership with Asian Beverages and Kali Aerated will give RCPL an opportunity to increase its presence in the South market. Now the company will use these facilities for its national expansion. Along with this, the company will also use the facility of Gujarat’s Sosya Hajoori Beverages to manufacture the range of Campa. Reliance has 50 percent stake in this company. In markets where the company does not have a bottling partner, it can set up its own bottling plant.
RCPL is building a conventional distribution network to deliver Campa’s products to every shop. Along with this, work is also being done with business-to-business platforms. According to sources, 90 per cent of Campa’s business will be through traditional distributors. This network has been built in Andhra and Telangana and now the same model is being adopted in other states as well. RCPL did not respond to queries sent to it in this regard.
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