Royal Enfield preparing to launch exclusive electric bike: CEO
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Royal Enfield is a part of Eicher Motors. The company has announced an investment of Rs 1,000 crore in the current financial year, including in electric vehicle (EV) manufacturing and product development. A part of this investment will be spent on launching new products from the company’s existing internal combustion engine (ICE) portfolio.
New Delhi. Royal Enfield is developing a ‘distinctly different electric motorcycle’. Giving this information, the company’s Chief Executive Officer (CEO) B Govindarajan said that for the development of this product, the company has started building a supplier ecosystem around its Chennai plant. Royal Enfield is a part of Eicher Motors. The company has announced an investment of Rs 1,000 crore in the current financial year, including in electric vehicle (EV) manufacturing and product development. A part of this investment will be spent on launching new products from the company’s existing internal combustion engine (ICE) portfolio.
“Our EV journey is progressing well,” Govindarajan said in the analyst call. All I can say is that Royal Enfield’s EV journey is now in ‘top gear’. We intend to make an exclusive electric motorcycle with the DNA of Royal Enfield. ”He said that the company has appointed a competent team for this. The company has started investing in product development, product strategy, product testing, etc.
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