Samsung eyes 50 percent market share in India’s super premium segment
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TM Roh, president and head of the mobile experience business at Samsung Electronics, said the company aims to increase its market share from the current 35 percent to 50 percent in the super premium segment with the launch of the Galaxy Fold 5 and Galaxy Flip 5.
Seoul. South Korean electronics major Samsung is eyeing 50 per cent market share in the super premium segment in India. The company hopes to achieve this goal through its foldable devices Galaxy Fold 5 and Galaxy Flip 5. Currently, the super premium smartphone segment in India is dominated by iPhone maker Apple. This category includes handsets priced above US$1,000 (roughly Rs. 82,000). TM Roh, president and head of the mobile experience business at Samsung Electronics, said the company aims to increase its market share from the current 35 percent to 50 percent in the super premium segment with the launch of the Galaxy Fold 5 and Galaxy Flip 5.
Samsung foldables have a market share of around 35 per cent in the super premium segment in India, he said. Now with the launch of Fold 5 and Flip 5, we are targeting more than 50 per cent share in this segment. According to Counterpoint Research, Samsung led the Indian market with 20 per cent market share in the first quarter of 2023 and its share in the ultra premium category (smartphones above Rs 45,000) grew 247 per cent in a year. However, Apple continued to lead the ultra premium segment with 62 percent market share.
Disclaimer:IndiaTheNews has not edited this news. This news has been published from PTI-language feed.
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