Surat: ‘Sparkle International Gems and Jewelery Exhibition – 2023’ organized by the Chamber. Loktej Surat, Business News

by South Gujarat Chamber of Commerce and Industry (SGCCI) and South Gujarat Chamber Trade and Industry Development Center during 25th, 26th and 27th August, 2023 from 11:00 am to 8:00 pm at Pandit Deendayal Upadhyaya Indoor Stadium, Athwa Lines The ‘Sparkle International Gems & Jewelery Exhibition – 2023’ has been organized in Surat.

While giving information to the journalists, Chamber of Commerce President Ramesh Vaghasia said that like last year, this year also the Sparkle Exhibition will be organized by the Chamber on B2C basis. Apart from Surat, innovative designer jewelery made by jewelers from Ahmedabad, Mumbai, Jaipur and Bikaner will be on display. The sparkle event will let the whole world know what is the specialty of Surat jewellery. It is a good time to move forward in the world. Now Diamond Burs has been established in Surat, so the time has come that diamonds from all over the world should be handled from Surat.

Chamber’s Vice President Vijay Mewawala said that the main objective behind organizing the exhibition on B2C basis is that the customers can see the end-to-end products at the Sparkle exhibition. Sparkle is an inspiration for promoting and updating a jewelry brand. The Chamber of Commerce is striving to take jewelery to a new dimension from this platform of glamour.

Minister Nikhil Madrasi said, will display an amazing collection of silver by Sparkle Jewellers. In which the Ram Darbar with the idols of Lord Shriram, Mata Sita and Laxmanji and Hanumanji will be the center of attraction. Apart from this, the 4 feet statue of Shrinathji, the statue of Shreeji and the statue of Prime Minister Narendra Modi will also create attraction. Apart from silver idols, modern furniture, home decor and silver gifts will also be on display.

Bijal Jariwala, chairman of all exhibitions, said that more than 600 couples and their families from Surat city have been invited to watch Sparkle. These couples are the ones who are going to get married in the next few months, so they will get to see and buy all kinds of jewelry collection at one place. The exhibition will present exclusive collections for NRIs for weddings and festivals like Raksha Bandhan and Diwali.

Jewelry plays the most important role in the wedding look of women. Women do a lot of research for wedding outfits as well as jewelry selection, so this research of women will be completed at one place at Sparkle Exhibition. Because, the branded bridal wedding collection of jewelers will be showcased here.

Tushar Choksi, chairman of Sparkle Exhibitions, said the wedding would begin after August. NRI Gujaratis as well as NRIs can buy jewelery from one place as it is a wedding event. Apart from this, those who have a wedding program are also confused about where to buy jewellery. Also, what are the current trends in jewellery? Unbeknownst to them, Sparkle exhibits various designs of jewelery from across the country in the exhibition. So that people can choose and buy all kinds of jewelry from one place.

Nikhil Desai, Pratap Jirawala and Salim Deginawala, co-chairmen of Sparkle Exhibitions, have worked hard to make this exhibition a success. He told that keeping in mind the marriage in this exhibition, the necklace has been prepared by the jewelers of Surat. In which different design concepts have been developed with technical variations. A new range has been developed especially for weddings and will have a classic look as well as a fusion look. Necklaces developed as per the demand of the people will be seen on display in Lagnasara.

Apart from this, polki-heritage jewelry in gold and emerald-pearl fusion bridal jewelry in diamonds are preferred. All these ornaments will be on display at the Sparkle exhibition. Polki-heritage jewelery lasts longer so women buy it more. In this exhibition, customers will get to see different exclusive categories of jewellery.