There is excitement among the corporate houses for the consecration of Ram Mandir, PVR will do live screening and Adani will distribute Jalebi.
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Ayodhya Ram Temple On the occasion of Pran Pratistha ceremony, many big companies have planned to celebrate in their own way. Some companies are beautifully decorated. Whereas, in some companies, arrangements have been made to celebrate Diwali in the evening. At the same time, many multiplexes have made arrangements to show it live. Some companies are donating a portion of their profits from sales in the area during the celebrations to distribute special food items throughout the city of Ayodhya. Many companies operating in the consumer sector have launched ‘on-ground marketing’ campaigns by installing large number of hoardings, gate branding, shopboards and kiosks to offer products to the devotees visiting the holy city for Ayodhya Ram temple. Leading multiplex operator PVR Inox has announced to telecast the Pran Pratistha ceremony live on its 160 cinema screens across more than 70 cities on January 22, 2024. Gautam Dutta, Co-CEO, PVR Inox, said that it will be a privilege for us to be able to connect devotees with this festival in a truly unique way. We hope to bring to life one of the most awaited moments in India’s contemporary history by showcasing the echoes, chants and heart-touching scenes of the temple.
Dabur will donate profits to Ayodhya
Dabur India will donate a part of the profits from the sale of its products from January 17 to January 31 to Shri Janmabhoomi Teerth Kshetra. Dabur India Chief Executive Officer (CEO) Mohit Malhotra said that Ram Mandir Pran Pratishtha is undoubtedly one of the most important occasions in our history. On this occasion, Dabur has decided to donate a part of the profits from the sale of its products from January 17 to January 31 to Shri Ram Janmabhoomi Teerth Kshetra. At the same time, Adani Wilmar has planned to distribute Jalebi and organize Bhog on a large scale one day. The company also plans to carry out BTL activities like gate branding, hoardings, shopboards and kiosks to attract the attention of the large crowd of devotees gathering in Ayodhya. The brand is also taking advantage of television by sponsoring the entire duration of Shrimad Ramayana, which coincides with the celebrations in Ayodhya. Company’s Managing Director and Chief Executive Officer (CEO) Angshu Malik said that Ram Temple Pran Pratishtha in Ayodhya is an important occasion for every Indian. In keeping with the brand spirit of Fortune, we are proud to be a part of this celebration, as this historic event is like a festival that celebrates what it means to be an Indian.
ITC donated sunlight for six months
ITC is associated with Shri Ram Janmabhoomi Teerth Kshetra and its agarbatti brand Mangaldeep has donated incense for a period of six months from the date of inauguration of the temple. Apart from this, two incense sticks stands have also been installed at ‘Ram Ki Pedhi’, where devotees can burn incense sticks and worship Lord Ram. Mangaldeep has also provided platforms for priests on the river ghats as well as puja shops, hawkers and umbrellas for shade in the markets of Ayodhya. Gaurav Tayal, Chief Executive of ITC’s Agarbatti business, said that it is truly an honor for Mangaldeep to be a part of this historic and sacred event. Our aim is to serve as promoters of devotion in temples as well as in the homes of devotees. We are fully committed to ensuring an enriching experience, a cordial atmosphere for all those participating in the celebrations of Lord Ram Temple in Ayodhya.
Havells will cooperate in Ram Mandir project
Havells and RAK Ceramics announced their collaboration with the Ram Mandir project. Havells has announced the successful completion of a historic project to illuminate the Shri Ram Temple at the Shri Ram Janmabhoomi complex in Ayodhya, Uttar Pradesh. Whereas United Arab Emirates (UAE) based RAK Ceramics said that it has participated in many projects in India. However, the Ram Mandir project is considered the grandest of them all. App-based cab service company Uber has started operations in Ayodhya by flagging off EV autos in the city. Ubergo and Intercity Uber Rides also plan to do the same.
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