three friends start online venture baking cake success story
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this is how it started
Himanshu Chawla, Shrey Sehgal and Suman Patra were friends since college. All three started their first venture named Flower Aura in the year 2010 by investing Rs 2 lakh. This company used to do online flowers, cakes and personalized gifting. He started this company from a basement in Gurgaon. His company had only one employee who looked after customer service as well as operation and delivery.
All three had also worked for a few years after completing their studies in the year 2006. But, by the year 2010, all the three friends were fed up with their jobs and had made a plan to start their own business.
recognized as such
His business got recognition on Valentine’s Day in the year 2010. On this day, his work increased so much that the rest of the company’s partners also had to deliver online delivery orders. That day Himanshu and Shrey did 50% of the deliveries themselves in Delhi NCR. After this, with the demand for the company’s products gradually increasing, these three friends felt that this is the right time to take the company forward. After this, in 2016, Himanshu, Shrey and Suman Patra started a separate brand named Bakingo under their new company.
started fresh cake delivery
Bakingo has started fresh cake delivery in many cities of the country. Currently the company is providing its service in 11 states. Along with the metro cities of the country Hyderabad, Bengaluru and Delhi-NCR, the company is now planning to start service in small cities like Meerut, Panipat, Rohtak, Karnal as well. Urban bakeries make only 5-10 types of cakes, whereas Bakingo has 500 varieties of cakes. According to Bakingo’s website, the company is capable of delivering a cake to any city in the country within two hours of placing an order. Tell that today the turnover of startup Flower Ora is 60 crores and that of Bekingo is 75 crores. About 650 employees work in both the companies.
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