US Federal Trade Commission has filed a lawsuit against Amazon
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The FTC alleges that the company intentionally defrauded millions of customers. He was made a member of Amazon Prime Service without his consent. The company used dark patterns to trick customers into enrolling in automatically renewing Prime subscriptions. Dark patterns refer to user interface designs that are used to trick customers. Fast and free delivery of goods is done to the members of Amazon Prime. Also, they are given various discounts and many benefits.
how much is the fee
The annual fee for Prime members in the US is $139 and they play an important role in the company’s sales. In India, the annual fee for Prime membership is Rs 1,500 while the monthly fee is Rs 200. Prime has over 200 million members worldwide. Jeff Bezos’s company did not immediately comment on this. The FTC is investigating the company’s Prime program sign-up and cancellation process through March 2021.
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