Why did Prabhas’ Adipurush bomb at the box office on Monday? understand the whole math here
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‘Adipurush’, which earned Rs 302 crores worldwide in the first three days, suffered a huge loss on Monday. The film’s worldwide collection reached close to Rs 30 crore on Monday. That is, the Monday collection of the film worldwide remained less than 25 percent as compared to Friday’s Rs 140 crore.
Why has the income remained so low?
Producer and film business analyst Girish Johar, when asked the reason for the low first Monday earnings of Adipurush, says, ‘The film Adipurush’s earnings on the first Monday remained very low. In most of the cases, films which are in controversies get its advantage, but Adipurush has suffered a huge loss of controversy due to his dialogues.
Loss of negative mouth publicity!
Trade analyst Taran Adarsh says, “Ultimately Adipurush suffered due to negative word of mouth publicity. After earning well on the first weekend, the film’s earnings came down on the first Monday. However, experts in the film world also say that nowadays the highest grossing of films is done on the first weekend only, because most of the fans of film stars book tickets for movies in advance on weekends to watch their films. Adipurush also had more than 5 lakh advance tickets booked for its first weekend. But after the first weekend, the earnings of the films are only supported by spot booking. Prabhas’ film has got tremendous publicity due to controversies, but due to the displeasure of the audience, the collection of the film has come down so much.
Will changing the dialogue be beneficial?
Displeasure was expressed on behalf of the audience regarding the dialogues of ‘Adipurush’, after which the makers of the film have asked to change the controversial dialogues within a week. So, it will be interesting to see how well the film will benefit from this change! Experts of the film world say that the audience has objections not only to the dialogues of ‘Adipurush’, but also to the looks of the lead characters, story plot and scenes in the film, and many other things. In such a situation, even if the makers change some dialogues of the film, the controversies about the film will not end so easily. It also has to be seen how the audience will react to the changed dialogues. Anyway, after the weekend, the path of any film is not easy.
the road ahead is not easy
The first Monday collection of ‘Adipurush’ has reached Rs 16 crore. At the same time, it is likely to decrease further in the days ahead of the week. Anyway, now the film has only one more week left to earn, because Karthik Aryan and Kiara Advani’s film ‘Satya Prem Ki Katha’ is going to be released on Eid weekend on June 29. In such a situation, the way forward for ‘Adipurush’ is not looking easy.
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