Wow, people started going to the cinema hall to watch the ad! But who knows the condition of that LIRIL girl taking bath in the waterfall
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story of liril ad
The story begins in the 70s when it was raining heavily in Mumbai. Renowned advertising producer Kailash Surendranath was going to St. Xavier’s College in Mumbai. They met a lady on the way, who was waiting for a taxi. Kailash offered lift to the lady. The woman had to go to the famous advertising company Lintas. During the journey, Kailash told them that he makes advertisements. The lady asked him to show his portfolio, which he liked very much. Actually that woman was ‘Mubi Ismail’, the film chief of Lintas. The same pair created the famous Liril.
How the advertisement was prepared
Both were working together. It is about the year 1975. Hindustan Unilever Limited ie HUL was launching its freshness soap, which was named Liril. The company wanted to make such an ad for the promotion of this soap, which took their product door-to-door. The company approached ‘Lintas’ for this. The company entrusted the responsibility to Kailash Surendranath. The theme of the ad was freshness. The company was looking for a fresh face as well as a unique location. Kailash and his team were roaming around the country looking for the location. At the same time, the search to find a new face was also going on. Kailash’s search ended at Mumbai’s US Club, where he met 18-year-old Karen Lunell. Kailash had got the model to the team, now it was looking for the location, which ended up going to Kodaikanal waterfall ‘Tiger Falls’ in Tamil Nadu.
fear of snake in shooting
Tiger Falls gets full only in December and January. The team decided to shoot the ad at the same time, but the temperature would be very low during that time. The ad was to be shot under a waterfall in a temperature of 3 or 4 degree Celsius. The 20-minute musical track was already recorded. Lunel also had to go behind the waterfall to shoot the ad. During that time, he used to see snakes there many times. Lunel was afraid of snakes, but he was not afraid and gave the shot in one take.
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