You will be able to create effective advertisements easily, Google is introducing new generative AI tools
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New Delhi (Uttam Hindu News): Google is introducing new generative AI-powered features to create more effective ads, creating new text and image assets for campaigns in just a few clicks. If you’re a creative agency or brand, you can generate new headlines, descriptions, and images through the Performance Max ad campaign product, allowing you to quickly test out new creative concepts on top.
Then, you can use image editing to try variations of both existing and generated images, Google said in a blog post late Tuesday. ‘Performance Max’ was launched as the first AI-powered campaign in 2021 to work across all Google ad inventory including Search, YouTube, Display, Discover, Gmail and Maps.
“We announced generative AI features in Performance Max at Google Marketing Live earlier this year, and today we are starting to roll them out as a beta to all customers in the US,” the company said. “This will further position Performance Max to help marketers scale and create high-quality assets.”
Google AI will generate assets that will help you reach customers across all of Google’s performance inventory and formats. Performance Max uses performance data when suggesting or creating certain assets for your campaign to help your ads perform better. Will also take into account.
Users will have greater flexibility to enhance both generated and existing assets with AI-powered image-editing capabilities directly in Google Ads. All accounts will have access to image editing through the Google Ads Asset Library by early 2024, Google said.
For businesses with fewer creative resources, you can bring your creative vision to life in just a few prompts and generate high-quality assets in seconds to get your campaign assets ready from the ground up, Google said.
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