Ambani buys TV and digital media rights of BCCI by spending Rs 5963
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Viacom18, a joint venture between Reliance Industries-owned Network18 Group and Paramount Global, has taken over the bilateral media rights of BCCI from Disney Star, which had won the television and digital rights for the 2018-23 cycle for Rs 6138 crore. Disney Star also won the rights for the 2012-18 cycle of Indian cricket telecast in the country for Rs 3851 crore.
“The recent BCCI e-auction has clearly demonstrated the power of cricket in India. The remarkable journey of Indian cricket, its tremendous growth in the global sporting arena, its success is all because of the unwavering faith that people have reposed in the BCCI leadership and its dedicated workforce.” BCCI President Roger Binny said, “With the unwavering support and cooperation of every stakeholder within our cricket ecosystem, I am confident that we will be able to take Brand BCCI further into uncharted territory on the global sporting stage Will continue to grow.”
Viacom18, which is a relative newcomer in the world of cricket broadcasting through its TV channel Sports18 and digital platform Jio Cinema, also holds the TV and digital rights of the Women’s Premier League (WPL) till 2027 for Rs 951 crore. It also has the digital rights for the 2023-27 IPL cycle for Rs 23,758 crore, as well as the broadcast rights to Australia, South Africa and the United Kingdom. Viacom18 also holds the rights for Cricket South Africa matches to be broadcast in India from 2024-31.
“It gives me immense pleasure and a deep sense of pride to see the remarkable growth of the BCCI brand. Today’s e-auction has catapulted BCCI to the upper echelon of per match media rights valuation, a significant progress in our journey Throughout this process, we have firmly upheld the principles of transparency and fairness, ensuring that all stakeholders are treated equally.”
“I heartily congratulate Viacom18 for the success of the e-auction, and extend my heartfelt gratitude to all the bidders who participated in the process. Their participation underlines the industry’s confidence in Indian cricket. I would also like to acknowledge that the market forces are pouring in their trust and faith in us.”
The revenue generated from media rights is an essential catalyst for promoting grassroots cricket across the country – an issue that engages deeply with us. BCCI Honorary Secretary Jay Shah said, “It is the legacy we leave behind and the positive impact we create in the cricket ecosystem of our country that really counts.”
The BCCI had opted for an e-auction for the bilateral media rights, with a base price of Rs 25 crore for India + Rest of the World TV and digital rights and Rs 20 crore for India’s television rights, making the IPL media rights The auction continued.
This takes the combined rights value to Rs 45 crore per game for a total of 88 matches for the 2023-28 cycle. Viacom18’s cycle of showing India’s matches will begin with the three-match ODI series against Australia from September 22-27, a preparatory series ahead of the Men’s ODI World Cup.
“We heartily congratulate the BCCI for the transparent and efficient e-bidding process and the winners for securing bilateral media rights. Our disciplined bidding was based on market forecasts and long-term growth strategy.”MD & CEO, Sony Pictures Networks India NP Singh said, “We are committed to providing top-notch sports entertainment as we witness growing enthusiasm across various sports genres.
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