Amul’s ‘Utterly Butterly Girl’ creator Sylvester daCunha is no more, this is how the brand got a different identity
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Sylvester daCunha Passes Away: Renowned ad guru Sylvester daCunha passed away. Let us tell you that he is behind making Amul girl famous from house to house. Sylvester Dacunha was 80 years old. He is survived by his wife Nisha and son Rahul Dakunha.
Identity was given through Amul girl
Amul Girl also has a big role in making Amul brand a big brand of India. Amul Girl was conceived in 1966 by Sylvester Dacunha. Amul Girl gave the brand a new identity in the country and the world. Several advertisements were released on contemporary issues through Amul Girl, which was praised many times and many times it was also in controversies.
Amul girl special one liner
One of the major reasons why the Amul Girl campaign was so successful was the one liner given with it. It was ‘Utterly Butterly Amul’ which reflected modernity like Amul Girl. This scintillating one liner with every ad and the easy-to-remember Amul girl made the ad campaign stand out. This ad campaign has been so successful that it has become the identity of the brand.
Jayen Mehta expressed grief
Jayen Mehta said that he was the person who made Amul Girl. Sylvester Dacunha was the brother of the late Gerson Dacunha. He wrote that he has deep sympathy for his family. Amul’s GM Marketing Pawan Singh said that it was very sad to hear the news of Sylvester Dakunha’s death. He said that it was great to learn the art of brand communication and advertising from him for nearly three decades.
Very sorry to inform about the sad demise of Shri Sylvester daCunha, Chairman of daCunha Communications last night at Mumbai.
A doyen of Indian advertising industry who was associated with Amul since 1960s. The Amul family joins in mourning this sad loss. @RahuldaCunhaOm Shanti pic.twitter.com/cuac1K6FSo
— Jayen Mehta (@Jayen_Mehta) June 21, 2023
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