Bisleri expands carbonated soft drink portfolio
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New Delhi (Uttam Hindu News): Packaged Drinking Water major and Carbonated Soft Drink (CSD) maker in the country, Bisleri International has announced the launch of three flavors namely Bisleri Pop (Orange flavored carbonated drink), Bisleri Rave (Cola flavored Vala carbonated drink) and Bisleri Spicy Jeera.
Bisleri will also continue with its zesty lemon-minty flavour, the company said in a statement released here today. The new fizzy drinks portfolio reflects the tastes of Generation Z, who are on the lookout for a refreshing taste. Each drink has a flavor that matches its name.
Jayanthi Chauhan, Vice President of the company said, “Bisleri International has a legacy of launching iconic products in the country. Taking this tradition forward, we have launched a refreshing variety of carbonated soft drinks with a taste that will appeal to the young and modern consumer. Today’s youth enjoy OTT platforms as they produce extremely interesting and ever-evolving programming. Keeping this in mind, we have launched a new campaign featuring artistes who are making a splash on the OTT platform. These artists have a strong connect with the youth. We are confident that our campaign will resonate well with Gen Z, who are constantly on the lookout for innovative products and to carve a niche for themselves. ,
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