Bollywood king Shahrukh Khan becomes brand ambassador of Dark Fantasy
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New Delhi : Badshah of Bollywood Shah Rukh Khan has been made the brand ambassador of Dark Fantasy. Sunfist Dark Fantasy announces the launch of an exciting new journey with the ‘King of Fantasy’ Shah Rukh Khan as the new face of its brand. Sunfist Dark Fantasy has launched its new brand offering ‘Sunfist Dark Fantasy- Har Dil Ki Fantasy’. It aims to establish a strong connect with the consumers.
Starting a new journey with Har Dil Ki Fantasy
Company officials say that this unique offering has been designed keeping in mind the desire to make a fantasy come true in everyday life. With this innovative approach, the brand seeks to encourage cross-section of consumers to take flight of their personal fantasy anytime, anywhere. The ‘King of Bollywood’ has now joined hands with the ‘King of Biscuits’. Starting a new journey of ‘Har Dil Ki Fantasy’, Sunfist Dark Fantasy invites its consumers on a journey to a wonderful world with the charm of Shah Rukh Khan and the delectable taste of its biscuits.
Trying to make life a memorable experience
Commenting on this exciting association with Shah Rukh Khan, Ali Harris Shere, Chief Operating Officer (Biscuit & Cake Cluster), Sunfist, ITC Foods said, “We are extremely excited to have the King of Bollywood Shah Rukh Khan as the face of Sunfist Dark Fantasy. Are. He is a towering personality. Her charm, influence and unimaginable personality make her a perfect choice to represent our brand. With this partnership, we are confident of enhancing our brand presence and further strengthen our consumer connect. Together we aim to take people on an extraordinary journey. In this their fantasy is encouraged, so that it becomes a memorable experience of life.
Delighted to be associated with Dark Fantasy: Shah Rukh Khan
On joining Sunfist Dark Fantasy, Shahrukh Khan said that I am very happy to be associated with Sunfist Dark Fantasy. This is one brand that is really loved by all of us. The brand new offering ‘Har Dil Ki Fantasy’ strikes a deep chord with me, as it encourages people to dream differently, make them come true and live an extraordinary life. This is a view which I fully agree with. I am extremely happy to be a part of this exciting and unique journey that fulfills every heart’s fantasy.
The campaign will give new light to the world
Expressing happiness over this exciting partnership between Shah Rukh Khan and Sunfist Dark Fantasy, Romi Nair, National Creative Director, FCB Ulka said, “We know that everyone has a fantasy in their heart and every heart has a dream. Fantasy was born on the basis of this fact. The campaign encourages people to take a flight of fantasy and then come back to their real world. Who could have been better than Shah Rukh Khan, who is the fantasy of our India, to turn this idea into reality. The campaign brings forth Shah Rukh in an avatar that we all love. With this campaign, he will woo the whole of India in his charismatic style.
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