Clay Craft India adds a new dimension to tableware elegance with the launch of digital printing. Loktej Business News

Jaipur, 9 February (HS). Clay Craft India Private Limited, a leading manufacturer of ceramic tableware products, has achieved the milestone of becoming India’s first ceramic tableware manufacturer with the launch of digital printing. This technology will give a new dimension to the ceramic tableware ecosystem with superior craftsmanship and innovation. The brand has procured state-of-the-art printers from Carejet, a renowned machine supplier from Spain, known for world-class printing solutions.

Clay Craft believes that this digital printing will bring a new change in the design of tableware as per the changing preferences of consumers. Ceramic digital printing on tableware is trendy for several reasons. In line with India’s commitment to sustainable practices, digital printing will reduce water and paper usage, optimize ink and material usage and promote eco-conscious production. The entire process from design to print takes only 10 minutes, ensuring real-time adjustments without any delays in production.

The advent of digital printing will reduce the need for minimum orders, ensuring cost-effective production even for a single piece. Hotels and restaurants will be able to add a personal touch to their designs without incurring additional costs, opening up creative possibilities. Additionally, as land prices increase, warehouses equipped with pad printing tools will be considered non-productive, making digital printing even more efficient.

Bharat Agarwal, Director, Clay Craft Private Limited said that we are happy to bring modern ceramic digital printing to India on beautiful handmade tableware. With this new technology, we are going to set new world class standards in the ceramic industry of the country. The acquisition of the country’s first ceramic digital printer for tableware reflects our commitment to innovation and quality. We are delighted to partner with Carazette to bring a new dimension to tableware elegance.

It is noteworthy that the digital printing for tableware market will grow at a rate of 6.8 percent between 2024 and 2029 and will reach $452 million by 2029. This growth can be attributed to the increasing demand for sustainable printing practices and the transformative impact of digital printer technology.

Commenting on the partnership with Clay Craft, Victor Ahikart Momplet, Area Manager South Asia, Kerazet, said, “We are extremely happy to partner with Clay Craft for this transformational journey. Through this partnership, we will bring a new change in the tableware market of India. Clay Craft’s creativity, modern and professional approach reflects our commitment to technological advancement. We are glad to be entering the Indian market with India’s leading table manufacturer, and look forward to a long and fruitful partnership with them. After gaining popularity in the ceramic tiles industry in India and abroad, Clay Craft has entered into digital printing on ceramics. The company strives to create a new dimension in the ceramic tableware ecosystem and provide an excellent consumer experience with an unmatched combination of craftsmanship and functionality.