More than half of internet users in India read news online: Report
[ad_1]
Media company Kantar and Google made this estimate in a report jointly released on Thursday. According to this report, interest in news is more in rural areas (63 percent or 23.8 crore) while in urban areas it is only 37 percent.
More than half of Internet users in India prefer to use online platforms to read and watch news, and half of these people consider trust to be an important factor in news. Media company Kantar and Google made this estimate in a report jointly released on Thursday. According to this report, interest in news is more in rural areas (63 percent or 23.8 crore) while in urban areas it is only 37 percent.
The report says that 52 percent or 37.9 crore internet users in Indian languages watch and read news online on various news apps/websites, social media posts, WhatsApp messages and YouTube etc. As per the report, 48 per cent people believe that online medium is more popular than traditional TV channels. It is estimated in this report that there are 729 million internet users in India. Kantar interacted with around 4,600 people and conducted 64 discussion sessions across 16 cities in 14 states to enhance their understanding of news viewing in eight Indian languages on the digital medium.
It included Internet users aged 15 and above in its testing. Video was the most preferred segment for online news consumers, followed by reading and then listening. Video demand was highest for Bengali content (81 per cent), followed by Tamil (81 per cent), Telugu (79 per cent), Hindi (75 per cent), Gujarati (72 per cent), Malayalam (70 per cent), Marathi and Kannada (70 per cent). 66-66 percent). Gujarati and Kannada (20 per cent) and Marathi (18 per cent) account for most of the news read.
Marathi and Malayalam (16 percent) are the most sought after news items. YouTube topped the list with 93 percent for finding news online, followed by social media (88 percent), chat apps (82 percent), search engines (61 percent), news publisher apps or websites (45 percent), listening news (39 per cent), OTT (over the top) or TV (21 per cent), etc. According to the report, 80 percent of online news consumers come across news that they find suspicious and find it difficult to verify its authenticity.
Disclaimer:IndiaTheNews has not edited this news. This news has been published from PTI-language feed.
[ad_2]
Source link
