Now Amul milk will be available in America also, four varieties will be available within a week
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New Delhi. Amul milk will be available outside India for the first time. Gujarat Cooperative Milk Marketing Federation (GCMMF) will offer four varieties of milk in the US market within a week. The aim of this initiative is to meet the needs of the Indian origin and Asian population. GCMMF Managing Director Jayen Mehta said, we have been exporting dairy products for many decades. This is the first time that we are offering fresh milk outside India.
GCMMF has tied up with Michigan Milk Producers Association (MMPA), a 108-year-old cooperative organization to introduce fresh milk in the US market, he said. He said milk collection and processing would be done by MMPA, while GCMMF would do marketing and branding. Mehta said, the product will be ours. Within a week, Amul Fresh, Amul Gold, Amul Shakti and Amul Slim n Trim will be available in the US market.
He said the fresh milk will be available in other cities including New York, New Jersey, Chicago, Washington, Dallas and Texas. GCMMF will target the NRI and Asian population through this initiative. When asked about the sales target, he said that GCMMF will focus on branding and marketing for the next 3-4 months. He said, we are expecting a good response from the customers. Mehta said GCMMF will also introduce fresh milk products like cheese, curd and buttermilk in the near future.
Disclaimer: IndiaTheNews has not edited this news. This news has been published from PTI-language feed.
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