The world’s first toy fair will be held in Hong Kong in 2024 – Dainik Savera Times
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The 50th Hong Kong Toy Fair will be held from January 8 to 11 at the Hong Kong Convention and Exhibition Centre. He is the world’s first commercial toy fair in the year 2024, which will showcase a variety of innovative and smart technology toys, and provide buyers with a one-stop shopping platform.
This time the Hong Kong Toy Fair has three main features. First, the lineup of Asian exhibitors is strong. Asia is becoming more important in the global toy market due to its young demographics, rising household incomes and growing popularity of pop culture and entertainment brands. According to data from the International Trade Center, emerging markets such as mainland China, Indonesia, Vietnam, India and Poland will continue to be the main driving forces of the global toy market. Revenue growth in Asian markets is projected to exceed the global average over the coming five years. The Asian market also plays an important role for the Hong Kong toy industry.
Second, new exhibition areas will be established in accordance with the trend. The fair organizers quickly added new exhibition areas to the exhibition in accordance with the trends of the global toy market, so that global buyers can choose their favorite products. While maintaining the original special exhibition areas in the 2024 fair, “Collectible Toys” and “Green Toys” special areas will be added to the exhibition. Apart from them the “Smart Toy” exhibition area will bring a variety of toys and games incorporating innovative technologies, such as entertainment products equipped with application control functions, VR, AR, MR and other technologies.
Third, concurrent activities reveal trends. The fair is a platform for manufacturers to discuss cooperation, and concurrent activities are an important way for toy partners to obtain information on industry developments and broaden their horizons. During the 2024 Toy Fair, the organizer will hold the first Asian Toy Forum, where guests will share the market prospects, emerging trends and unique market opportunities of the Asian toy industry.
(Credits- China Media Group, Beijing)
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