reliance retail acquires 51 percent majority stake in alia bhatt ed a mamma brand
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In a statement announcing the investment, RRVL said the partnership will develop the brand into new segments such as personal care and child furniture, children’s story books. Although this deal has been done for how many rupees. The company has not given its information yet.
150 crores is the value of the company
According to media reports, the value of Ed-e-Mamma has been estimated at around Rs 150 crore. This company currently mainly sells products online. The company was started in the year 2020. The brands started with kidswear. The company targeted the age group of 4 years to 12 years. It is believed that there will be a deal of Rs 300-350 crore between the two companies.
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Reliance is expanding rapidly
Explain that Reliance is taking this step under its rapidly expanding business. Retail business is spreading across the country. Under this, the company is going to acquire Alia’s child wear brand. Reliance plans to further strengthen its kids wear portfolio with the acquisition of Alia’s company Rad-e-Mamma. Alia Bhatt had said about starting Ad-e-Mamma that this company was started in view of the lack of a domestic brand at a world level. You will find sustainable clothing options for kids with this brand at affordable rates. Apart from its website, the company sells its products through online platforms like FirstCry, Ajio, Myntra, Amazon, Tata CLIQ.
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